Polestar’s first UK dealer is Westfield London

Electric car company Polestar will open its first UK showroom later this year at the Westfield shopping centre at London’s White City, Shepherd’s Bush.

Called a Polestar Space, the EV showroom will mirror other Polestar showrooms already open in Europe and China.

As Westfield London is Europe’s biggest shopping centre, the firm said the location for its first retailer was an obvious choice.

Polestar Space car dealer

“With the first customer Polestar 2 cars soon to land in the country,” said Polestar COO Jonathan Goodman, “the next step in our journey is to open our first retail space and continue to engage with our growing customer base.”

The Westfield Polestar Space will open to the public in October 2020. It will boast, says the firm, “innovative design, technology, location and a seamless digital-first retail model”.

Auto retail group Endeavour Automotive is running the Westfield site for Polestar.

“The Polestar journey in the UK is tremendously exciting, and we’re proud to be a part of it,” said the firm’s chief executive John Caney.

Polestar Space car dealer

Polestar specialists on site will be non-commissioned, and there to inform customers about the Polestar brand and its cars – not to chase deals and sell cars.

The idea is for customers to then go away and order their car directly online from Polestar.

The target is a “seamless and hassle-free customer journey” – backed by Polestar becoming the first electric car company to gain accreditation from The Motor Ombudsman’s Motor Industry Code of Practice for New Cars.

MotoringElectric will be driving the Polestar 2 electric car soon: come back later for our review of the firm’s Tesla Model 3 challenger.


Polestar is Red Dot Brand of the Year

All Polestar 2 come with free Plugsurfing RFID tag

Kia cuts waiting times, promises September 2020 delivery

Related Articles


Please enter your comment!
Please enter your name here




Kia cuts e-Niro waiting times, promises September 2020 delivery

Kia e-Niro customers who place an order now will be able to get their cars in time for September 70-plate registration change thanks to improved supply

8 popular electric car myths: busted

There are a lot of misconceptions about EVs, including their impact on jobs and the environment. We bust eight popular myths.

Electric car company Polestar is Red Dot Brand of the Year

Polestar has emerged ahead of 6,992 international entries to be named Brand of the Year in the prestigious design awards

Audi electric cars: FAQ

Here’s what you need to know about Audi's e-tron range of electric cars, including prices, equipment and charging speeds.


The Motoring Electric glossary runs from AC to ZEV. It shoud help you to understand the acronyms, abbreviations and terminology used for electric cars.