Who is the average electric car owner?

A record number of electric cars were registered in the UK in 2019. That was despite overall car sales falling 2.4 percent.

Just shy of 38,000 pure electric cars found new homes last year, up from around 15,500 in 2018. Market share remains small, however, with electric cars occupying a tiny 1.6 percent of the sales pool.

Things will change – electric cars will continue to grow in popularity as the country heads for a total ban on the sale of new petrol and diesel cars – but in the meantime we can paint a clear picture of the typical electric car owner.

Buying an electric car

Recently, Carwow surveyed 2,000 British motorists to create a pen portrait of the average electric car owner. In true Guess Who? style, here’s what the typical electric car driver looks like:

  • Male
  • Aged 30
  • Lives in Greater London
  • Earns at least £60,000 a year
  • Purchased an electric car within the last two years
  • Works in marketing, advertising or PR
  • Voted to remain in the European Union
  • Rarely uses public transport
  • Frequently flies abroad
  • Follows a vegetarian or plant-based diet
  • Lacks effort when it comes to recycling

Would you swipe left or right for this electric car owner?

‘Green premium’

electric car owner

Vix Leyton, consumer expert at Carwow, said: “When they were first brought to market, electric cars were undeniably more accessible to those who had money to invest and, our research shows, outside of those willing to pay a ‘green premium’ to make their contribution to the environment, they were most attractive to image-conscious consumers wanting to be the first to showcase the technology. 

“Understandably, many drivers may have been waiting for the technology to stabilise and the charging infrastructure to be a lot more robust. The good news for those hoping to look at alternative fuels for their next car, the range has massively increased, and there are many more affordable options available.

“In tandem with this, significant investment is being made into charging infrastructure, so anyone with ‘range anxiety’ – worrying they will be left stranded – should be able to make their journeys with confidence.”

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